{"id":21889,"date":"2026-07-29T14:53:52","date_gmt":"2026-07-29T12:53:52","guid":{"rendered":"https:\/\/www.surfersparadise.be\/?p=21889"},"modified":"2026-07-30T17:12:22","modified_gmt":"2026-07-30T15:12:22","slug":"icebath-sowl-x-surfers-paradise","status":"publish","type":"post","link":"https:\/\/www.surfersparadise.be\/en\/icebath-sowl-x-surfers-paradise\/","title":{"rendered":"Icebath SOWL x SURFERS PARADISE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21889\" class=\"elementor elementor-21889\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6aed3d e-flex e-con-boxed e-con e-parent\" data-id=\"f6aed3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d6912 elementor-widget elementor-widget-text-editor\" data-id=\"b1d6912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pdq2pgselectionanchorcontainer\"><strong>SOWL <\/strong><strong>is launching its first beach ritual on the Belgian coast<\/strong><\/p><p><strong>Knokke, August 2026<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>\u2014 SOWL, the new experience concept by Marie Mys and Pascale Staelens, is launching this summer with its first in-person event on the Belgian coast. On Saturday 8 and Sunday 9 August, SOWL is organising an event at Surfers Paradise in Knokke <strong>An intimate morning ritual featuring guided breathwork via headphones and a guided ice bath experience by the sea.<\/strong><\/p><p>SOWL stands for<span class=\"apple-converted-space\">\u00a0<\/span><em>meaningful journeys<\/em>: carefully curated experiences that invite people to slow down, feel more deeply and reconnect with the moment. The concept lies at the intersection of wellbeing, hospitality, design and ritual, and approaches experience as a new form of culture.<\/p><p>The first<span class=\"apple-converted-space\">\u00a0<\/span><strong>SOWL Beach Ritual<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>serves as the brand\u2019s physical outlet.<\/p><p>\u201cSOWL was born out of a desire to create experiences that are not only beautiful, but that truly linger in the mind,\u201d say founders Marie Mys and Pascale Staelens. \u201cWe believe that the most valuable moments aren\u2019t always the biggest, but the most meaningful. With SOWL, we want to invite people to rediscover what presence, mindfulness and rhythm can do.\u201d<\/p><p>SOWL develops rituals, sensory experiences and meaningful journeys for private individuals, retreats, the hospitality sector and private environments. The brand is based on the idea that luxury today is less about \u2018more\u2019 and more about atmosphere, emotional resonance, attention and the quality of an experience.<\/p><p>Drawing on their backgrounds in fashion, hospitality, design and experience strategy, Marie Mys and Pascale Staelens aim to redefine wellbeing: less as a separate service, and more as a refined cultural layer that connects places, people and moments.<\/p><p>The first<span class=\"apple-converted-space\">\u00a0<\/span><strong>SOWL Beach Ritual<\/strong><span class=\"apple-converted-space\">\u00a0<\/span>will take place on Saturday 8 August and Sunday 9 August, from 10.00 to 11.30 on both days, at Surfers Paradise in Knokke.<\/p><p>The entry fee is \u20ac65.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-421cf00 e-flex e-con-boxed e-con e-parent\" data-id=\"421cf00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b0189 elementor-widget elementor-widget-button\" data-id=\"b4b0189\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.be\/e\/sowls-morning-ritual-on-the-beach-breathwork-icebath-session-knokke-tickets-1993268510773\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fefef46 e-flex e-con-boxed e-con e-parent\" data-id=\"fefef46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d20f8d elementor-widget elementor-widget-image\" data-id=\"8d20f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"701\" height=\"876\" src=\"https:\/\/www.surfersparadise.be\/wp-content\/uploads\/2026\/07\/image003.jpg\" class=\"attachment-large size-large wp-image-21890\" alt=\"\" srcset=\"https:\/\/www.surfersparadise.be\/wp-content\/uploads\/2026\/07\/image003.jpg 701w, https:\/\/www.surfersparadise.be\/wp-content\/uploads\/2026\/07\/image003-240x300.jpg 240w, https:\/\/www.surfersparadise.be\/wp-content\/uploads\/2026\/07\/image003-10x12.jpg 10w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SOWL launches its first beach ritual on the Belgian coast Knokke, August 2026 \u2014 SOWL, the new experience concept by Marie Mys and Pascale Staelens, is launching this summer with its first in-person experience on the Belgian coast. On Saturday 8 and Sunday 9 August, SOWL is organising an intimate morning ritual at Surfers Paradise in Knokke, featuring guided \u2026 <a title=\"Icebath SOWL x SURFERS PARADISE\" class=\"read-more\" href=\"https:\/\/www.surfersparadise.be\/en\/icebath-sowl-x-surfers-paradise\/\" aria-label=\"Read more about Icebath SOWL x SURFERS PARADISE\">Read more<\/a><\/p>","protected":false},"author":6,"featured_media":21890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Icebath SOWL x SURFERS PARADISE - Surfers Paradise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.surfersparadise.be\/en\/icebath-sowl-x-surfers-paradise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Icebath SOWL x SURFERS PARADISE - Surfers Paradise\" \/>\n<meta property=\"og:description\" content=\"SOWL lanceert met eerste beach ritual aan de Belgische kust Knokke, augustus 2026\u00a0\u2014 SOWL, het nieuwe experience concept van Marie Mys en Pascale Staelens, lanceert deze zomer met een eerste fysieke beleving aan de Belgische kust. Op zaterdag 8 en zondag 9 augustus organiseert SOWL bij Surfers Paradise in Knokke een intiem ochtendritueel met guided ... 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